# Wishbone Advisory

> Operator-led growth partner for manufacturers scaling DTC and marketplaces — especially in home furnishings, components, and performance materials.

Wishbone Advisory helps manufacturers and B2B brands scale through eCommerce operations, marketplace management (Amazon, Walmart), product experience management (PXM), digital marketing, AI/GEO consulting, and fractional CMO leadership. We combine strategy with execution to build operating systems for sustainable growth.

## Pages

- [Home](/): Overview of Wishbone Advisory and how we help manufacturers and B2B brands grow.
- [About](/about): Our team, philosophy, and approach.
- [Services](/services): Full list of consulting and execution services.
- [Case Studies](/case-studies): Client outcomes across PXM, Amazon, Walmart, and more.
- [Research](/research): Original research and reports for operators and executives.
- [Partnerships](/partnerships): Agency and technology partnership program.
- [Contact](/contact): Get in touch with our Austin, TX office.

## Services

- [eCommerce Consulting](/services/ecommerce-consulting): Operating model and growth for eCom brands.
- [PXM Consulting](/services/pxm-consulting): Product experience management strategy and tooling.
- [Marketplace Management](/services/marketplace-management): Amazon, Walmart, and marketplace growth.
- [Governance & Brand Protection](/services/governance-brand-protection): Channel governance and brand integrity.
- [eCom Scale-Up Engine](/services/ecom-scale-up-engine): End-to-end growth system for eCommerce.
- [B2B Scale-Up Engine](/services/b2b-scale-up-engine): Demand and revenue system for B2B.
- [Digital Marketing](/services/digital-marketing): Paid, organic, lifecycle, and content.
- [Marketing Strategy](/services/marketing-strategy): Positioning, GTM, and planning.
- [Social Media Consulting](/services/social-media-consulting): Organic and paid social strategy.
- [Fractional CMO](/services/fractional-cmo): Senior marketing leadership on demand.
- [Digital Transformation](/services/digital-transformation): Tech, data, and process modernization.
- [AI & GEO Consulting](/services/ai-geo-consulting): Generative engine optimization and AI strategy.
- [Partnership Development](/services/partnership-development): Channel and alliance programs.
- [Talent Development](/services/talent-development): Marketing team capability building.

## Research

- [When Your Buyers Ask AI (Spring 2026)](/research/buyers-ask-ai): GEO white paper for home manufacturers, OEMs, and component suppliers.
- [SaaS Compression (May 2026)](/research/saas-compression): Report on the SaaS compression cycle.

## Case Studies

- [PXM Transformation](/case-studies/pxm)
- [Amazon Growth](/case-studies/amazon)
- [Walmart Marketplace](/case-studies/walmart)
- [Therapy Practice](/case-studies/therapy-practice)
- [Travel Affiliate](/case-studies/travel-affiliate)

## Optional

- [Privacy Policy](/privacy)