Amazon · Multiple engagements
Amazon growth, across brands.
Selected results from recent Amazon engagements — from full operating model rebuilds to focused retail media takeovers. Different starting points, same operator playbook.
Retail media takeover
Global outdoor products manufacturer (anonymized)
Situation
Bid management was inconsistent, top-of-search share was leaking to competitors, and 90-day aged inventory was building up faster than sell-through could clear it.
What we did
- 01
Took over full bid and budget management across Sponsored Products, Brands, and Display.
- 02
Rebuilt keyword and placement strategy around top-of-search dominance on hero ASINs.
- 03
Layered aged-inventory acceleration tactics into the media plan without breaking ROAS guardrails.
Results
+26%
Unit volume
First month
−24%
90-day aged inventory
First month
37.1% → 64.6%
Top-of-search impression share
+27.6 pts
ROAS held steady at each new tranche of volume — proof the account had real headroom that prior bid management wasn't unlocking.
Operating model rebuild
$200M DTC brand
Situation
Three agencies ran catalog, ads, and content in silos. Listings drifted from brand standards and ad spend was disconnected from margin targets. Growth had stalled and profitability was declining quarter over quarter.
What we did
- 01
Ran a full marketplace audit across catalog, content, retail media, and operations — then designed a unified operating model with clear internal ownership.
- 02
Rebuilt listing and variation architecture for the top 80% of revenue, fixing cannibalization and aligning content with search intent.
- 03
Restructured retail media around margin-aware bidding and dayparting, reallocating spend to profitable ASINs.
Results
+45%
Profitable Amazon revenue
In two quarters
−30%
ACOS
Same period
3 → 1
Agencies consolidated
Internal strategy ownership
Amazon became the brand's fastest-growing profitable channel, with a single accountable model replacing three siloed agencies.
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