About Us
The operator-led growth partner for manufacturers scaling DTC and marketplaces.
Most manufacturers have exceptional products and zero infrastructure to sell them online. Agencies give them dashboards. We give them an operating model — built by someone who's done it at scale.
Why We Exist
Wishbone Advisory was founded to solve a specific problem: manufacturers — especially in home furnishings, components, and performance materials — were sitting on massive digital potential with no one to help them unlock it. Not another agency. Not another platform vendor. An operator who understands supply chains, margins, and channel conflicts, and can build a growth engine the team can actually run.
Values
Wishbone Advisory prides itself on the following key values.
Utility
We add value for our clients.
Accountability
We deliver on our promises.
Transparency
We have a culture of clarity and honesty in all we do.
Leadership
Taylor Jones, MBA, PCM®
Principal
Taylor is an experienced digital marketing and eCommerce executive with a proven track record of delivering X-factor growth. He has worked in a variety of in-house, consultant, and volunteer roles crafting and executing digital strategy — with deep experience helping manufacturers build marketplace and DTC operations from the ground up.
Taylor holds an MBA from Queens University of Charlotte and holds many industry certifications including the Professional Certified Marketer (PCM) — Digital Marketing credential from the American Marketing Association, and Google Adwords and Analytics certifications.
In addition to Taylor's work with Wishbone Advisory, he founded ATX Marketing Innovators, a community of Austin-based marketers focused on driving growth.
Team
The team supporting our clients.
Julia Merino
Marketing & Design Coordinator
Marley Page
Business Development Intern
Erica Moore
Business Development
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