About Us
Digital growth shouldn't come down to luck.
For most organizations, digital growth sits just out of reach — real potential, unrealized, and the wins that do land feel like a lucky break. We exist to make those breaks repeatable.
Our Story
Wishbone Advisory started with a specific vantage point: years spent inside brand manufacturers, building marketplace, DTC, and B2B commerce operations from the ground up. That work made one thing obvious. The hardest part of digital growth is rarely the ambition. It's the operating model underneath it.
That pattern isn't unique to manufacturers. Across B2B and eCommerce, including SaaS, home, CPG, travel, lifestyle, and industrial, organizations sit on real digital potential that never gets unlocked. Growth shows up in flashes, credited to timing, a good quarter, or luck.
The unbroken wishbone is exactly that: potential in hand, the break unclaimed. Our job is to remove the chance from the equation. We diagnose what's actually limiting growth, design the operating model, execute alongside your team, and govern it so results compound. We help organizations catch their lucky break, then make it repeatable.
Values
Wishbone Advisory prides itself on the following key values.
Utility
We add value for our clients.
Accountability
We deliver on our promises.
Transparency
We have a culture of clarity and honesty in all we do.
Leadership
Taylor Jones, MBA, PCM®
Principal
Taylor is an experienced digital marketing and eCommerce executive with a proven track record of delivering X-factor growth. He has worked in a variety of in-house, consultant, and volunteer roles crafting and executing digital strategy — with deep experience helping manufacturers build marketplace and DTC operations from the ground up.
Taylor holds an MBA from Queens University of Charlotte and holds many industry certifications including the Professional Certified Marketer (PCM) — Digital Marketing credential from the American Marketing Association, and Google Adwords and Analytics certifications.
In addition to Taylor's work with Wishbone Advisory, he founded ATX Marketing Innovators, a community of Austin-based marketers focused on driving growth.
Team
The team supporting our clients.
Julia Merino
Marketing & Design Coordinator
Expertise
Memberships, certifications, and recognition.
See the professional memberships, industry certifications, and awards behind our work.
Next step
Want to meet the team?
Book a 15-minute intro. We'll listen first.
Book a 15-minute call — pick a time on the calendar.
or email taylor@wishboneadvisory.com