Case studies

Selected work.

Generative Engine Optimization

How a performance materials supplier went from uncited to cited across ChatGPT, Gemini, Claude, and Perplexity.

Home goods manufacturer: $3M to $60M in GMV on one orchestrated backend across 8 channels.

How a global brand replatformed PXM in 6 months and unlocked 3x content velocity.

Rebuilding the Amazon operating model for a $200M brand.

Walmart Marketplace from launch to top-tier in 18 months.

Scaling a therapy practice with a real demand engine.

Turning an affiliate site into a category-defining brand.

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