Wishbone AdvisoryWishbone Advisory

    Case studies

    Selected work.

    01

    Generative Engine Optimization

    How a performance materials supplier went from uncited to cited across ChatGPT, Gemini, Claude, and Perplexity.

    02

    Channel Orchestration

    Home goods manufacturer: $3M to $60M in GMV on one orchestrated backend across 8 channels.

    03

    PXM Transformation

    How a global brand replatformed PXM in 6 months and unlocked 3x content velocity.

    04

    Amazon Growth

    Rebuilding the Amazon operating model for a $200M brand.

    05

    Walmart Marketplace

    Walmart Marketplace from launch to top-tier in 18 months.

    06

    Therapy Practice

    Scaling a therapy practice with a real demand engine.

    07

    Travel Affiliate

    Turning an affiliate site into a category-defining brand.

    Get started

    Curious how we'd approach yours?

    Book a 15-minute intro.

    Send a message Book intro call

    Or send a quick brief

    Open contact form