CPG · PXM · 6-month engagement
PXM Replatform: 12 Markets, One Source of Truth
3×
Content velocity
−60%
Time-to-launch
12
Markets unified
Situation
A 12-market CPG brand had product data fragmented across spreadsheets, a legacy PIM, and regional teams operating independently. New product launches took quarters instead of weeks. Channel teams were rebuilding the same content four times over for different retailers.
What was broken
- 01
No single source of truth — product data lived in spreadsheets, a legacy PIM, and regional team drives with no sync between them.
- 02
New launches took 3–4 months because every market had to recreate content from scratch, with no shared taxonomy or governance.
- 03
Channel teams (DTC, retail, marketplace) were duplicating work with no visibility into what already existed or what was approved.
What we did
- 01
Audited the full PXM/PIM landscape across all 12 markets, ran a structured vendor RFP, and selected a best-fit PXM platform.
- 02
Designed the future-state architecture connecting PIM, DAM, syndication, and channel feeds — then embedded a senior change leader for the 6-month implementation.
- 03
Installed a governance model and SOPs to keep data quality high post-launch, with clear ownership across IT, marketing, and regional teams.
Results
−60%
Time-to-launch reduction
Across all 12 markets
3×
Content production velocity
Without adding headcount
1
Single source of truth
Across DTC, retail, and marketplace
The PXM platform now serves as the single source of truth across DTC, retail, and marketplace channels. The brand cut time-to-launch by 60% and tripled content velocity without adding headcount.
"We went from four teams rebuilding the same content to one platform that feeds every channel. It changed how we operate."
— Global Head of Digital Commerce
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