Consulting

    eCommerce Consulting & Advisory | Wishbone Advisory

    From DTC site optimization to omnichannel strategy, we help eCommerce brands diagnose what's broken, prioritize what matters, and build systems that scale.

    The problem

    eCommerce teams are drowning in dashboards but starving for direction. Effort goes everywhere; growth lands nowhere.

    What's included

    A complete engagement.

    Full-funnel eCommerce audit
    Site, CRO, and merchandising review
    Channel strategy across DTC and marketplaces
    Tech stack and integration assessment
    Customer data and segmentation strategy
    Retention and lifecycle program design
    Org and capability roadmap

    Every engagement is customized to your needs. Most start with an audit and strategy phase, then transition into focused projects or ongoing retainer support — whatever moves the needle for your team.

    Quick hit

    1-hour working session.

    Paid consulting session

    $200/hr

    Ideal for founders and operators who want direct feedback from someone who's been in the seat. Bring a question, a deck, a roadmap, or a mess — leave with sharper next steps.

    • Quick-hit feedback on strategy or org
    • Pressure-test a plan or pitch
    • Vendor / tech stack gut-check
    • Marketplace or PXM troubleshooting

    Process

    A clear path from diagnosis to outcome.

    01

    Listen

    Stakeholder interviews and data review.

    02

    Diagnose

    Where the leaks are and what to fix first.

    03

    Plan

    Sequenced 90-day priority roadmap.

    04

    Support

    Embedded advisory through execution.

    Deliverables

    Concrete artifacts you'll keep.

    • Diagnostic report with prioritized findings
    • 90-day execution roadmap
    • Tech stack recommendations
    • KPI framework
    • Optional: ongoing fractional advisory

    FAQ

    Common questions.

    Do you do the work or just advise?+

    Both. We design the plan and can embed senior leadership to drive execution.

    What's the engagement length?+

    Diagnostics run 4–6 weeks. Implementation support is typically a 12-week engagement. We also offer single-hour paid working sessions for quick feedback.

    Book a working session

    Ready to move?

    Pick a time that works. We'll come prepared with sharp questions and clear next steps.

    Or send a quick brief

    Open contact form