Consulting
PXM Consulting
Vendor selection, taxonomy, implementation, and integration — we help you stand up a Product Experience Management practice that actually scales.
The problem
Most product data programs stall on the wrong platform, a brittle taxonomy, or integrations that never quite finish. We bring a vendor-neutral perspective and a proven playbook to get it right the first time.
What's included
A complete engagement.
The stack
One spine. Every channel.
We design the architecture so product data flows from source systems to every endpoint without rebuilds.
- 01
Source systems
ERP · MDM · Supplier feeds
- 02
PXM / PIM core
Taxonomy · Attributes · Governance
- 03
DAM & content ops
Imagery · Copy · 3D · Localization
- 04
Syndication
DTC · Retail · Marketplace · Social
Platforms
Vendor-neutral, hands-on across the field.
The recommendation always follows the requirements — never the other way around.
Salsify
Brand & syndication
Syndigo
Content syndication & GDSN
Akeneo
Open-source PIM
Plytix
Mid-market PIM
Catalist PIM
Enterprise catalog management
Informatica
MDM & data governance
1WorldSync
GDSN & product content
inriver
Channel-led PXM
Productsup
Feed & marketplace
imagine.io
3D & CGI content
What we obsess over
The three things that decide whether a PXM program lasts.
Governance that holds
Roles, RACI, and quality rules that survive the first quarter post-launch.
Workflows people use
Designed around how merchandising, brand, and ops actually move.
Integrations that finish
ERP, eCom, marketplaces, DAM, syndication — wired end-to-end.
Day 2 operations
After go-live is where ROI is won or lost.
When the SI leaves, most PXM programs hit a cliff — data decays, workflows drift, and the platform you bought stops earning its keep. We're the operational engine that keeps it compounding.
- · No loss of institutional knowledge after the build
- · Expert ops for less than a full-time hire
- · Faster time-to-value on the systems you already own
Managed data governance
Weekly or monthly audits that keep the Golden Record golden — quality checks, standardization, and completeness monitoring.
Fractional PIM admin
Embedded Wishbone operators run day-to-day administration, user support, and documentation — without a full-time hire.
Seasonal surge support
High-volume SKU onboarding and catalog updates for holiday, launches, and promotional pushes.
Analytics & insights
Monthly reports on content performance, channel effectiveness, data quality scorecards, and competitive benchmarking.
New-channel activation
Map products into Walmart, Target+, Amazon, and emerging marketplaces using the architecture you already paid for.
Supplier enablement
Work directly with vendors to clean and standardize data before it ever enters your system.
Process
A clear path from diagnosis to outcome.
01
Diagnose
Audit current product data, systems, and channel requirements. Identify gaps and quick wins.
02
Select
Evaluate Salsify, Syndigo, Akeneo, Plytix, Catalist PIM, Informatica, 1WorldSync and others against your real use cases.
03
Design
Build the taxonomy, attribute model, governance rules, and integration architecture.
04
Deploy
Lead implementation, migration, and rollout with your team or chosen SI partner.
05
Operate
Day 2 ownership: managed governance, fractional PIM admin, seasonal surge support, analytics, and new-channel activation.
Deliverables
Concrete artifacts you'll keep.
- Vendor scorecard & recommendation
- RFP package and demo scripts
- Taxonomy & attribute schema documentation
- Data governance playbook
- Integration architecture diagram
- Phased implementation roadmap
- Migration plan with data quality criteria
- Workflow, roles, and RACI
- Enablement materials and training sessions
- Day 2 operating model & monthly health-check reporting
FAQ
Common questions.
Are you tied to a specific PXM/PIM vendor?+
No. We're vendor-neutral and have hands-on experience across Salsify, Syndigo, Akeneo, Plytix, Catalist PIM, Informatica, 1WorldSync, and others. The recommendation follows your requirements.
Can you lead the implementation, or just advise?+
Both. We can run the program end-to-end, embed alongside your team, or partner with a systems integrator and own the strategy and QA.
What happens after go-live?+
We stay on as your Day 2 operations partner — managed data governance, fractional PIM admin, supplier onboarding, new-channel activation (Walmart, Target+, Amazon, retail.com), seasonal surge support, and monthly analytics. It protects the ROI of the platform you just bought.
What systems do you integrate with?+
ERP (SAP, NetSuite, Dynamics), eCommerce (Shopify, BigCommerce, commercetools, SFCC), marketplaces (Amazon, Walmart, Target+), DAM, syndication, and analytics.
How long does a typical engagement run?+
Vendor selection is usually 6–10 weeks. Full implementation depends on scope, but most mid-market rollouts land in 4–6 months. Day 2 engagements are ongoing monthly retainers.
Book a working session
Ready to move?
Pick a time that works. We'll come prepared with sharp questions and clear next steps.
Book a 15-minute call — pick a time on the calendar.
or email taylor@wishboneadvisory.com