From uncited to the preferred answer in AI.

Situation

Buyers and formulators increasingly start their supplier research inside ChatGPT, Gemini, Claude, and Perplexity — not Google. When we ran the baseline, the client was not being cited in any of them for its own category. Competitors' claims and older third-party summaries were filling the answer window. Category leadership on the ground wasn't translating to category leadership in the models.

What was broken

• • Corporate site had thin structured data and weak entity definition — LLMs couldn't confidently attribute the brand's claims.
• • Technology and product pages read like brochureware, not extractive answers.
• • Almost no coverage in the press-syndicated outlets that ChatGPT, Gemini, Claude, and Perplexity actually trust as sources.
• • No monitoring — the team had no idea what the models were saying, or which sources they were pulling from.

What we did

1. 01

   Ran a full generative visibility baseline across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, and Copilot for buyer-intent prompts ("best PCM supplier," "phase change materials for bedding and foam," competitor comparison queries). The brand was effectively uncited — competitors owned the answers.

2. 02

   Rebuilt the technical foundation for AI retrieval: structured data (Organization, Product, FAQ, Article schema), clear entity definitions on the corporate site, and canonical product/technology pages engineered for extractive answers.

3. 03

   Executed a press-syndication and third-party citation program — placed technical announcements and product news in industry-syndicated outlets (trade press, industry magazines, financial newswires) so the brand's claims were being repeated by sources the LLMs trust and crawl.

4. 04

   Set up an ongoing GEO monitoring loop: weekly prompt tracking across all six engines, citation source auditing, and content refreshes tied to which passages were actually being cited.

Results

The brand moved from invisible to consistently cited across every major generative engine — and in several buyer-intent queries, it's now named as the preferred solution, with the models pulling directly from press-syndicated coverage the Wishbone program placed.

Where the brand now shows up