Wishbone Research
Operator-grade research on growth, SaaS, and AI.
We run the numbers, talk to operators, and write down what we find. Original primary research — no recycled truisms, no vendor-sponsored takes.
Latest reports
Current research.
When Your Buyers Ask AI
Why home manufacturers and component suppliers are about to be selected — or skipped — by machines that already know the answer.
73%
of B2B buyers use AI in research
84%
of CMOs use AI for vendor discovery
2×
GenAI ranked #1 research source (Forrester)
The Great SaaS Compression
How AI is bifurcating software budgets, renewals, and vendor consolidation. 269+ apps and 30+ earnings transcripts analyzed.
269+
apps analyzed
30+
earnings transcripts
Q2
2026 data cut
In the pipeline
What we're researching next.
Subscribe below and we'll send each report the day it drops — plus a working summary you can forward to your team.
When Paid Hits the Ceiling
What early-stage B2B founders actually do when CAC stalls and you can't outspend incumbents. Drawing on 40+ operator interviews.
IN PROGRESSThe Amazon Margin Squeeze
A teardown of fee creep, ad load, and TACoS inflation across 60+ home and CPG brands — and the playbooks that are working.
IN PROGRESSGenerative Engine Visibility Index
How brands are showing up (or vanishing) inside ChatGPT, Perplexity, and Gemini answers — and the structural moves that move the needle.
IN PROGRESSHow we research
Primary data. Operator voices. Plain-English synthesis.
Every Wishbone report is built from sources we can defend — not survey panels or recycled industry decks. If we can't show our work, we don't publish.
Primary data
Procurement records, ad accounts, listing data, and platform APIs — not vendor surveys.
Operator interviews
Conversations with founders, CMOs, and ops leaders actually inside the funnel.
Earnings & filings
Public transcripts, 10-Ks, and analyst calls cross-referenced against private signals.
Plain-English synthesis
Charts you can act on. No jargon, no sponsored takes, no recycled LinkedIn truisms.
Next step
Need this kind of analysis on your business?
Most of what we publish started as a client engagement. If you want a custom version run on your numbers, let's talk.
Book a 15-minute call — pick a time on the calendar.
or email taylor@wishboneadvisory.com