eCommerce Consulting · Retail Media
Retail Media Management
Make retail advertising work with the rest of your business. We connect Amazon Ads, Walmart Connect, and your wider retail media plan to product content, inventory, pricing, and margin.
The problem
Buying more ads won't fix an out-of-stock product or a weak listing. Retail media underperforms when advertising and marketplace operations run on separate plans.
What's included
A complete engagement.
Process
A clear path from diagnosis to outcome.
01
Diagnose
Review advertising alongside sales, margins, and product readiness.
02
Align
Match budgets and campaigns to the products ready to grow.
03
Coordinate
Bring media, merchandising, and operations onto one plan.
04
Optimize
Review spend and sales together, then adjust priorities.
Deliverables
Concrete artifacts you'll keep.
- Retail media performance audit
- Product-level investment plan
- Campaign and audience roadmap
- Retail readiness checklist
- Reporting and optimization cadence
FAQ
Common questions.
Which retail media networks do you cover?+
The core focus is Amazon Ads and Walmart Connect. Other retailer networks can be evaluated based on your distribution, audience, and priorities.
Can you work alongside our marketplace agency?+
Yes. We coordinate strategy, measurement, and optimization with existing teams and partners, with clear ownership for campaign execution agreed in the scope.
How is this different from paid search?+
Retail media sits inside a retailer's shopping environment and is closely tied to listings, stock, pricing, and retailer sales data. Paid search reaches buyers across search engines and typically sends them to your own site.
How do you measure success?+
We review ad-attributed sales alongside total sales, advertising cost, product margins, and inventory. Platform return on ad spend is one signal, not the whole picture.
Book a working session
Ready to move?
Pick a time that works. We'll come prepared with sharp questions and clear next steps.
Book a 15-minute call — pick a time on the calendar.
or email taylor@wishboneadvisory.com