Consulting
Fractional CMO Services | Wishbone Advisory
A senior marketing leader embedded inside your team — leading strategy, hiring, and execution rituals — without the cost or commitment of a full-time CMO.
The problem
You need senior marketing judgment now, but a full-time CMO hire is months away — and may not be the right move yet.
What's included
A complete engagement.
Process
A clear path from diagnosis to outcome.
01
Onboard
Immersion in business and team.
02
Stabilize
Quick wins and cadence install.
03
Build
Strategy, team, and operating model.
04
Hand off
Hire successor and transition cleanly.
Deliverables
Concrete artifacts you'll keep.
- Marketing strategy and plan
- Org chart and hiring plan
- Operating cadence
- Vendor stack rationalization
- Successor profile and handoff plan
FAQ
Common questions.
How many days per week?+
Typical engagements are 2–3 days/week for 6–12 months.
Can you hire your replacement?+
Yes. Building toward your full-time hire is built into the engagement.
Book a working session
Ready to move?
Pick a time that works. We'll come prepared with sharp questions and clear next steps.
Book a 15-minute call — pick a time on the calendar.
or email taylor@wishboneadvisory.com