Digital Marketing · Paid Search
Paid Search Consulting
Reach buyers who are already looking. We help you sharpen Google Ads and Microsoft Ads strategy, reduce wasted spend, and connect campaigns to qualified leads and profitable sales.
The problem
An ad account can report strong results while the business sees little return. Poor targeting, weak landing pages, and incomplete tracking hide where the money goes.
What's included
A complete engagement.
Process
A clear path from diagnosis to outcome.
01
Review
Check spend, targeting, search terms, and conversion quality.
02
Plan
Align account structure and budgets with commercial priorities.
03
Test
Set a testing plan for ads, landing pages, and bidding.
04
Refine
Review results with your team or agency and adjust investment.
Deliverables
Concrete artifacts you'll keep.
- Account audit with prioritized actions
- Keyword and negative keyword plan
- Campaign and budget recommendations
- Ad and landing page testing briefs
- Conversion measurement framework
FAQ
Common questions.
Do you run the campaigns?+
This paid search engagement focuses on strategy, measurement, and oversight. Day-to-day search campaign buying stays with your team or agency; we help them make better decisions.
Which advertising platforms do you cover?+
Google Ads and Microsoft Ads, including search and relevant shopping formats. The recommended mix depends on your customers, products, and goals.
Can you assess an existing account?+
Yes. We review campaign structure, search terms, spend, conversion tracking, and landing pages, then prioritize what to change.
How do you judge performance?+
We look beyond clicks and platform-reported conversions to lead quality, customer acquisition cost, sales, and margin where the data is available.
Book a working session
Ready to move?
Pick a time that works. We'll come prepared with sharp questions and clear next steps.
Book a 15-minute call — pick a time on the calendar.
or email taylor@wishboneadvisory.com