Digital Marketing · Programmatic Ads
Programmatic Advertising
Reach the right buyers beyond search and social. Wishbone plans, launches, and manages programmatic campaigns across the channels your customers use — with senior operators accountable for the strategy and the spend.
The problem
Disconnected ad buys create repeated impressions, scattered reporting, and no clear picture of what drives growth. More reach is not a strategy.
What's included
A complete engagement.
Audience activation uses data you are authorized to share and is subject to consent requirements. Available targeting, creative, and measurement options are confirmed when we scope your campaign.
Channels
One plan. The right mix of screens.
Display & native
Reach buyers across websites and apps with visual ads and placements that fit the surrounding content.
Online video
Show your product or story through video campaigns measured by audience, placement, and creative performance.
Connected TV
Bring your brand to streaming TV, with audience planning and measurement matched to campaign goals.
Digital audio
Reach listeners through audio inventory as part of a coordinated campaign.
Digital out-of-home
Add digital screens in relevant real-world locations when geography and inventory fit your plan.
In-game
Extend your campaign into gaming environments where the audience and format suit your brand.
Channel and inventory availability vary by market, budget, and campaign requirements. We recommend what fits, not every format on the list.
For B2B brands
Stay visible to the buying team.
Use account-based audiences, approved CRM data, and relevant content environments to support longer buying cycles. Coordinate awareness and retargeting around the accounts and buyers that matter.
For eCommerce brands
Turn product interest into the next visit.
Build prospecting and retargeting campaigns around your products and customers. Where supported, product feeds and dynamic creative keep ads relevant to your catalog, with purchase tracking tied to business goals.
Process
A clear path from diagnosis to outcome.
01
Plan
Define your buyers, business goals, budget, and measurement baseline.
02
Build
Prepare audiences, creative, tracking, and channel-specific campaigns.
03
Launch
Activate media and monitor delivery, pacing, and placement quality.
04
Improve
Test creative and audiences, then shift spend based on performance.
Deliverables
Concrete artifacts you'll keep.
- Audience and channel strategy
- Campaign setup and launch plan
- Creative specifications and testing roadmap
- Tracking and measurement framework
- Ongoing performance reporting
- Budget and optimization recommendations
FAQ
Common questions.
What is programmatic advertising?+
It is automated media buying that places ads across websites, apps, streaming TV, and other environments using audience and contextual signals. We choose the channels and targeting around your goals, then manage and review performance.
Does Wishbone manage the campaigns?+
Yes. This is a Wishbone-led managed service covering planning, setup, activation, optimization, and reporting. We use specialist advertising technology rather than claiming to have built our own buying platform.
Can you target specific B2B accounts?+
Account-based targeting and approved first-party audiences can support B2B campaigns. We confirm account match coverage, available audience data, geography, and privacy requirements before recommending a plan.
How do you measure results beyond clicks?+
We align reporting with the campaign goal: qualified site visits, leads, purchases, or awareness. Where eligible, measurement can include brand lift, incremental reach, first-party attribution, and store-visit studies. These options depend on scale, data, and availability; they are not guaranteed outcomes.
What budget do we need?+
We scope media spend and management around your audience, channels, creative, and measurement needs. We will separate advertising spend from service fees in the proposal rather than recommend a one-size-fits-all budget.
Can this work alongside our agency?+
Yes. We can coordinate with your existing search, social, creative, and eCommerce teams so campaigns share priorities and measurement instead of operating in isolation.
Book a working session
Ready to move?
Pick a time that works. We'll come prepared with sharp questions and clear next steps.
Book a 15-minute call — pick a time on the calendar.
or email taylor@wishboneadvisory.com